Maternal health and equity

Improving health outcomes through scalable, personalized outreach

Real people. Real help. Real results.

Maternal mortality rates in the United States are among the highest in the industrialized world. Every year, people in the United States die of pregnancy-related causes at more than double the rate among nations with similar levels of income.

Maternal mortality statistics in the United States have actually worsened over the past 20 years, even as rates among peer nations have generally improved. In addition, each year, tens of thousands of birthing people experience severe morbidity — unintended consequences of pregnancy that result in life-altering health challenges, such as severe heart issues, hemorrhages, seizures, and blood infections.

Why focus on maternal health?

Underserved populations experience significant maternal health disparities compared to other populations:

  • 60% of maternal deaths are preventable
  • Black people are 3 times more likely to die of complications from childbirth
  • 42% of births are financed through Medicaid

Improve maternal health outcomes and health equity

Get Well helps organizations achieve high-tech and high-touch engagement at scale using AI SMS, secure engagement technology, and human interaction. The program follows patients across the maternity journey through the transition home with an interactive curriculum and live check-ins.

  • Build trust and longitudinal engagement
  • Lower barriers to digital engagement
  • Screen for behavioral and SDOH risk factors
  • Navigate to the right resources at the right time
  • Deploy community-based Get Well navigators
  • Integrate to EMR for coordination with care teams


Bi-directional engagement rate with Hispanic patients


Bi-directional engagement with Black patients


Higher bi-directional engagement rates than the industry average


Increase in SDOH assessment completion rates

White House call to action to reduce maternal mortality

On December 7, 2021, Vice President Harris issued a nationwide Call to Action to improve health outcomes for parents and infants in the United States. CommonSpirit Health, a longtime Get Well partner, is an initial external contributor to the White House effort.

Case study

Challenge and objective
CommonSpirit Health sought to achieve the following objectives for underserved maternal and newborn populations:

  • Reduce health disparities
  • Improve maternal health outcomes
  • Reduce readmission rates

CommonSpirit Health partnered with Get Well to implement a maternal-child health initiative to improve health equity, leveraging Get Well technology and community-based navigator to support maternity patients through their birthing and health journeys.

Meaningful outcomes


reduction in preterm babies


day shorter length of stay in NICU


opt out rate

Get Well supports cross-continuum, personalized digital engagement

Get Well’s Maternal Health and Equity program addresses your patients’ clinical and social needs, building trust and loyalty and improving health outcomes and equity.

Virtual care navigation

Get Well’s digital patient navigation solution, GetWell Navigate, uses a blend of technology and virtual care guides hired from within the communities they serve to build trust, engagement, and local support. Through both automated and human touch points, Get Well gathers important information about a person’s care experience, assessing patients for clinical risk factors and offering guidance across the full patient journey.

This helps to identify barriers to care at the individual level and then helps personalize that support so people are getting connected to the right healthcare and community resources to address their own needs.

Digital care management

Get Well’s digital care management solution, GetWell Loop, engages and supports patients before their hospital stay at the time when it is most needed and is accessible on a device that is familiar, using plain language and accessible information.

A 32-week prenatal Loop helps to prepare people for the inpatient birthing experience, discussing what is expected during each trimester and providing information on physical changes, fetal growth and development, nutrition needs, birth planning, and pain management.

A post-delivery Loop guides patients through discharge instructions and helps ensure patients comprehend their treatment plan and that they comply with instructions, covering topics including Caesarean section, vaginal delivery, and pre-eclampsia.

Recommended resources

Access our full Resource Library.

Addressing the maternal health crisis through health technology

The health and well-being of people during pregnancy, infants, and children will determine the health of the next generation. But how can health systems and policy makers best support these needs?

Call to Action to Reduce Maternal Mortality and Morbidity

The White House has spotlighted Get Well partner, CommonSpirit Health, which is expanding its use of Get Well’s Docent Health (now GetWell Navigate), to improve maternal health.

A conversation with CommonSpirit Health about equity in healthcare

Learn how hospitals and health systems can use digital engagement technology to improve care quality and access to all.

Content on this page regarding the White House Call to Action to Reduce Maternal Mortality and Morbidity is derived from “FACT SHEET: Vice President Kamala Harris Announces Call to Action to Reduce Maternal Mortality and Morbidity”, used under CC BY 3.0 U.S.