Win in the Health IT category marks the second consecutive HITMC Marketing Campaign of the Year win for Get Well’s marketing team
Bethesda, MD (April 25, 2023) — Get Well, a global leader in digital patient engagement, today announced that it has won a Medigy HITMC Award for Marketing Campaign of the Year. This is the second year in a row Get Well’s marketing team has received this award.
Every year, the Healthcare and IT Marketing Community (HITMC) honors the individuals and organizations who distinguished themselves over the past year. Nominations for the Awards are reviewed and judged by a panel of healthcare marketing, PR, and communications professionals.
The “Get Well Together” campaign officially launched with an introduction of a new UX to clients and a new approach to patient engagement to the industry. For the campaign, Get Well’s marketing team created an integrated campaign that included new and updated web pages, a roll out to current clients, a blog post and message from the CEO, blog posts and a social media campaign spotlighting Get Well employees who are also certified clinicians, generating more than 10,000 impressions.
“Get Well is a deserving winner of this 2023 Medigy HITMC Award” said John Lynn, Chief Editor and Founder at Healthcare Scene, the company behind HITMC. “It is so inspiring to see how resourceful and resilient marketing teams were last year — despite the lingering impact of the pandemic and the uncertain economic environment. We are honored to celebrate the outstanding 2023 Award winners.”
“Marketing, PR, and communications professionals are not often in the spotlight,” said Colin Hung, CMO at Healthcare Scene and community manager for HITMC. “These Awards are a unique opportunity to showcase and celebrate the work of peers in the healthcare industry. The nominees and winners for the 2023 Medigy HITMC Awards were extremely high caliber – a reflection of the great work being done in healthcare marketing.”
For more information about the 2023 Medigy HITMC Awards, please visit the official awards page.
About Get Well
Get Well is a global digital health company with more than 20 years of experience improving patient engagement. Through partnerships with some of the most progressive hospitals and health systems in the world, we use digital technology to improve the healthcare experience for patients, their families, and clinicians. Learn more at getwellnetwork.com or follow Get Well on Facebook, Instagram, LinkedIn and Twitter.
About The HITMC Awards
HITMC is a community – bound together by a passion for and a love of PR, communications and marketing in healthcare and Health IT. The central idea behind HITMC is to bring together all the smart, innovative and hard-working healthcare professionals so that we can learn from each other. We enable this by creating a culture where sharing, mutual respect and lifting each other up is the norm. The annual HITMC Awards are an embodiment of this ethos. They are meant to celebrate the best individuals and organizations who have elevated healthcare marketing, PR and communications in the past year. For more information, visit www.hitmc.com/awards.
To learn more about the Get Well Together campaign, visit https://www.getwellnetwork.com/get-well-together/.
Media Contact
Lisa Blubaugh
lblubaugh@getwellnetwork.com
