White paper

Embracing the healthcare consumer

A new era of patient engagement

Every industry — from airlines to hotels to banks and more — is working to meet today’s evolving consumer expectations. Healthcare is no exception.

Patients are seeking greater control over their own care, asking for expanded transparency and driving the decision-making process. Yet many healthcare organizations aren’t prepared to meet their patients’ expectations.

Is your organization prepared for the growth of healthcare consumerism? This white paper explores:

  • The meaning and emergence of consumerism in healthcare
  • The role of digital technologies in meeting patient expectations
  • The different types of healthcare consumers, and how to engage with each
  • Strategies to empower and support your patients as they navigate their care

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